Business Therapy

Thursday, August 24, 2006

Oh Right, That Was Me

A little back and forth with my publisher. Am I excited my book will be coming out next May? You be the judge. (And dig the crazy courier font to give the email that extra jolt of veracity. Whoooeee.)
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On 8/22/06 2:44 PM, "Silverman, David" wrote:

I have only got one PR person on the line now, and three more with calls into them.


Speaking of PR, I think the thing to do next is to try to come up with the "jacket copy" (although there is no jacket).

Or maybe three different pitch pages about the book for each of the markets we've identified: literary, business, printing and publishing.
I think I need these to show to the PR people to tell them what to do.

Why? Because they seem incapible of independant thought no matter how much I threaten to pay them.
And you are the only person I trust to see the connections in the book to the world.

Maybe we could spend an hour hashing it out sometime in the next few weeks? I'll buy the beer.
david
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From: Richard Nash
Sent: Wednesday, August 23, 2006 10:46 AM
To: Silverman, David

Subject:

I think I know what I want on the back of the book...


"We’ve all been in debt from time to time. Maybe you borrowed five dollars from a friend, or maybe you ran up something on your credit card you shouldn’t have, like a bread machine. Who needs a bread machine? If Armageddon comes, you won’t need a loaf of homemade rye.


Or maybe you borrowed a couple million dollars to buy a typesetting company in the Midwest with your best friend and mentor and then watched it all go horribly wrong.
Oh right, that was me..."
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On 8/23/06 10:53 AM, "Silverman, David" wrote:

i am smiling so wide i fear my teeth will fall out and i will swallow them.
and even then, i shall continue to be in a joyous mood. d
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From: Richard Nash
Sent: Wednesday, August 23, 2006 11:40 AM

To: Silverman, David
Subject:
Peter Karras, the designer, asked me for some copy to slap onto a dummy backcover, because he’s got an interview with an ad firm, and since I hadn’t worked anything up yet, I figured I’d give him a quote from the book, and opened the file, and that stared out at me, and I gave it to him and thought...That’s it! That’s fuckin it!! Says everything that needs to be said, reaches all the audiences it needs to reach. Right there.

1 Comments:

  • But when armaggedon comes and I come out of my armaggedon bunker I damn sure WILL need a loaf of homemade rye... oh but wait, No Electricity! DAMMIT!

    By Blogger posthumous, at 9:08 AM  

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